Phil Basten
Facts
Phil Basten Review
Phil Basten, President of
JPE Advertising, has 35 years in the marketing
world, both online and off. Among his positions was creative
director for Ogilvy and Mather.
Phil has extensive knowledge in marketing,
counseling, and sales training. His qualifications range from being
a charter member of the Australian Institute of professional
counselors and a holder of their highest diploma, to a
certification in the Australian version of "Train the Trainer,"
which simply means, he teaches people sales training methods and
techniques so they can train others. Phil also has extensive
marketing experience having been involved in the advertising agency
industry in Australia for more than 25 years working for such
prestigious companies as Ogilvy & Mather and Fortune
Advertising. He is known as one of Australia's Leading Advertising
and
Marketing Experts.
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These vastly different fields have given Phil a
unique insight into what makes people tick, what they basically
want, why they behave the way they do and, how you modify that
behavior by pushing the right buttons
and asking the right questions. Phil Basten is President of JPE
Advertising. This well known Online Ad
Agency has been operating online since 1997. Mr Bsten has 37 years
of advertising experience working for some of the world's most
prestigious ad agencies, Ogilvy and Mather, Fortune Advertising and
Leo Burnett, He is known as the AD Man called on frequently to
write persuasive, direct response, ad copy for literally thousands
of clients offline and online. Phil takes care of technical
support, website design, product and concept development.- I did
some searching of marketing gurus and came across an interview with
Phil basten that was quite interesting;
When asked how did he come across the hit exchange
he said "Nick Martin" introduced him to this industry. They both
have software that look the same so one would wonder if they were
partners. Even though the software comes from the same script nick
uses Phil says no partnership exist between the two. Phil's
programs are fast to load and many people like the way they look.
Phil also focuses on building lists. He uses something called lead
capture pages,Then what are you going to do with the list once you
get it? Dont start spamming people. Phil calls it relationship
marketing. No auto responders,people wont buy from you. Get
outsiders involved he says.
Although I like what Phil stands for, I have had
little or no success using the different forms of advertising that
his companies offer. A lot of the services that he offers seem to
cater to the new comer, not the internet experts.

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This Ends The Review Of Phil
Basten
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